As a realtor, your phone is everything. Craig Proctor has always said NOTHING replaces the phone call you make to a lead.

Now imagine if, every time you try to call (or text), a message pops up on the lead’s phone that says “Suspected spam.” How many people do you think will answer?

For many businesses, this is already happening! It may even be happening to YOURS, without warning.

Mobile carriers are getting aggressive about labelling unexpected telemarketing phone calls. Each carrier has an analytics system that assigns a “reputation score” to phone numbers.

Depending on this score, they can push a signal to smartphones that labels your number as “Spam risk,” “Suspected spam,” or something equally horrifying. Whatever it says, it gives your leads every reason to avoid your call.

Unfortunately, you can’t tell the carriers how to handle your phone number. But there IS a way you can get back some control!

We call it Trusted Calling & Text Messaging. It improves the reputation of your EngageCRM phone number and gives your leads more confidence to answer your calls and texts.

A special protocol called “STIR/SHAKEN” enables this technology. Your call travels through the phone network with an authentication code specific to your business. Carriers use this code to determine if the phone number is legitimate. They may even show positive trust indicators to your leads, such as a “Verified Caller” or checkmark symbol.

For some carriers, Trusted Phone Numbers also display your requested name or business as CallerID.

Trusted Calling & Text Messaging is available now. It’s easy and keeps your phone number in the game.