Category: Marketing Tips

Strategically executed campaigns will drive lots of traffic to your website and generate significant numbers of leads. This is great, of course, but don’t take

Leads are often reluctant to respond to follow-up because they’re afraid of being sold. While you should always try to have a call-to-action in your

When running your first online advertising campaign, the classic dilemma is where to start — with Google or Facebook. Both ad platforms are very effective

It’s difficult to get a response from most leads. People’s attention is fragmented. Your follow-up messaging competes with a non-stop barrage of online advertising, not

We all know that follow-up is a critical part of marketing your business. Once you’ve captured a lead, you need to stay in contact with