Most agents have a long list of old leads. At any given time, at least some of these leads will be interested in buying or selling a home, which makes your database a constant source of opportunities. One Success member we spoke to recently got some new business from a lead that’s been on his list for almost ten years!

But it’s not enough to keep old leads on a newsletter list and hope they turn to you in the coming years. You should proactively reengage with them from time to time, renewing their familiarity and trust. Ask if they’re still trying to solve the problem that first brought them to you, and offer new services to help, like a custom home search or regular property updates.

Some notes on the re-engagement process…

Our EngageCRM makes filtering your leads by age and original source easy. You can also add older leads to a custom re-engagement Action Plan, which will efficiently nudge them to respond, ready to talk. And with our new StayInContact messenger add-on, you’ll get real-time notification of replies, and be able to manage conversations more efficiently.

Our team of digital marketing experts has 23+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.

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