Category: Marketing Tips

When messaging your leads, you have a choice between Mass Communication (to all leads) and Personalized Communication (to specifically targeted lead segments). One is not

It’s a cornerstone of Craig Proctor’s lead generation strategy — you must make every attempt to talk with leads on the phone. “Nothing replaces the

Sphere of Influence is your collected relationships with the people in your family, circle of friends, and community. Anyone you have a regular interaction with,

Previously, we’ve talked about Conversational Marketing and the need to provide multiple communication channels for your leads. We left off with the challenge of tracking

How do we engage and have more personal conversations with prospects and clients without overspending, or burning trust with impersonal messaging? With more competition for