An “Unusual” Strategy for More Leads this Holiday

Now that the holidays are here and the year is winding down, the usual approach most agents take is to wind down their business operations, too. This is the wrong strategy! Yes, home sales generally slow during the winter months, but that’s no reason to ramp down your marketing and decrease your lead flow. If you do, when the Spring…

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10 Real Estate Website Features EVERY Agent Needs to Generate and Convert More Leads

Essential Real Estate Website Features for Lead Generation

Websites come in all shapes and sizes, from single static pages to deep multimedia libraries with fancy graphics, animated sliders, maps, photos, and video. But just because you can add features to your site doesn’t mean they will do anything for your marketing. With the enormous variety of real estate website features available, it’s easy…

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Bulletproof Your Listing Presentation To Close More Sellers With These Online Tools

With discount brokerages popping up left, right, and center, the importance of showing your value and providing your “20 pounds of proof” to convince your sellers that you are worth every penny is paramount. Walking in with a binder of facts, stats and figures is not going to set you apart from the other agents…

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4 Benefits of Using Multiple Real Estate Domain Names

4 Benefits of Multiple Domains

Even though we type them into our browsers every day, we rarely think about domain names – until the time comes to choose one for your website. In order to convey a professional image to your clients and potential customers you need to have your own domain name for your email address and your website. A…

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The 8 Most Common and Costly Mistakes Realtors Make with their Website

Don't Make These Mistakes with Your Real Estate Website

When it comes to building websites, most Realtors really suck at it. It’s not that you don’t have the work ethic or desire for greatness online. On the contrary! You may be willing to spend THOUSANDS of dollars to have a beautiful website custom-built for you. What you may not realize is that most websites…

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